IKEA’s chief digital officer talks transformation
March 21, 2019
Barbara Martin Coppola was brought in as IKEA Group’s chief digital officer last year as part of a plan to transform the company. The executive has focused on communicating “the values and feelings” of the furniture retailer in a digital way, by way of its website, in-store digital as well as how the technology used in data, marketing and the supply chain.
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