IHOP’s name change may prove to be an IFLOP
June 20, 2018
The number of patrons who visited IHOP locations following its IHOb (b for burger) marketing campaign remained unchanged, according to YouGov BrandIndex. On the positive side, the chain’s word of mouth rose to its highest point since 2012, according to the research.
Recent News
Wayfair To Launch Its First Physical Furniture Store Next Month
Wayfair, the online furniture retailer, announced its first physical store opening next month.
Hyundai Joins List of Brands To Halt Advertising on X Due to Antisemitism Concerns
Hyundai pressed pause on advertising on X following reports that one of its ads appeared next to an antisemitic and pro-Hitler post on the social media platform.
Popeyes Adds Menu Hack Double Stack Sandwich in the UK
Popeyes, the Louisiana chicken chain, continues to expand its menu offerings in the UK. Known for its Cajun breakfast and spicy Buffalo chicken options, the fast-food brand has now introduced a new item: the Double Stack Sandwich.
JCPenney Announces a New Rewards and Credit Program
This new program could potentially return half a billion dollars to America’s families.