Retail News

Forever 21 reduces its physical footprint

Forbes 07/03/2019

Forever 21 began opening larger stores several years ago, moving the fast-fashion chain in a different direction from most of the retailing industry. Sales and profits have fallen since Forever 21 adopted the bigger is better approach. Today, the average footprint of one of the chain’s stores is around 21,000-square-feet, substantially smaller than the 38,000-square-feet listed on its website.

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