Yahoo! Signs Wine Auction Deal

Jun 27, 2002

Yahoo! has signed a multiyear deal with USWineAuction to bring the licensed wine seller’s entire inventory of collectible bottles to Yahoo’s auction site, reports the E-Commerce Times. USWineAuction will be the exclusive seller of wine on Yahoo’s U.S. auction platform, and Yahoo! will distribute and promote the company’s wines across its shopping network.

For USWineAuction, the deal means it will gain a broader audience. The Yahoo! Shopping Network is the second largest e-commerce site according to Nielsen//NetRatings. “We have generally sold about half our wines at live auction and half online, but now our online sales will undoubtedly increase,” says Gary Reiner, vice president of USWineAuction.

Moderator Comment: Will online sales of wine have any impact on traditional store sales?

There might be some ripples at the high-end of the market
for wine enthusiasts who know one vintage from another. We see minimal impact
beyond that. [George
Anderson – Moderator

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