Women Neutral on DIY Retailers

Feb 11, 2003
George Anderson

By George Anderson

A study from Forrester Research says that female shoppers have no clear preference
when it comes to shopping in either Lowe’s or Home Depot.

According to Reuters, “Home improvement industry analysts have said
in the past that Lowe’s had an edge with women, with securities firms such as
Natexis Bleichroeder saying the retailer’s wide aisles and bright lighting are
more appealing to females.”

Moderator’s Comment: Is Lowe’s or Home Depot more consumer-friendly?

Christopher Kelley of Forrester believes Lowe’s and Home
Depot would benefit from using technology such as self-service checkouts.

Our view is that Lowe’s is gaining ground because of the
human element. Shoppers, regardless of demographic distinctions, respond to
service. Personal experience tells us that Lowe’s is out in front of its larger
rival in this respect. [George
Anderson – Moderator

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