Women Hate Shopping, Love Deals

Sep 03, 2003
George Anderson

By George Anderson

A new survey, “Retail Rituals: Women’s Changing Attitudes Toward Shopping,”
onducted by researchers at St. Louis University and Louisiana State University
says women have drastically changed the way they shop over the past two years,
reports The Associated Press.

Carrie McCament, managing director, of the consulting firm “frank about women”
that commissioned the study said, “Shopping just isn’t as fun for women anymore.”

According to Ms. McCament, the time pressures felt by women seeking to satisfy
the demands of work, family and self has left little time for enjoying a weekend’s
pleasure shop at the mall.

Marshal Cohen of NPD Research agrees. “Shopping has become more of a chore.
More and more women work and they have other things they need to do. Even when
a woman is not working outside the home, they have things like carpooling and
other distractions beyond shopping.”

Pam Danziger, president, Unity Marketing said the finding a great deal is the
biggest thrill in shopping. “The pursuit of savings and bargains are part of
the shopping experience,” she said. “Some shoppers may not even need something
but they will buy it for the thrill of getting a discount.”

Moderator’s Comment: Do you agree that women have drastically
changed the way they shop?

Yes, now they are sending their husbands out to the store.
Given the choice between cleaning the house and grocery shopping, we almost
always choose the shopping (even if the kids come along).

Anderson – Moderator

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