Winn-Dixie Scores Points with Tickets Deal

Discussion
Aug 16, 2002
George Anderson

The Associated Press reports that Winn-Dixie Stores have agreed to purchase thousands of Jacksonville Jaguar tickets to ensure no home game is blacked out on television this season. Mayor John Delaney and Al Rowland, Winn-Dixie’s president and chief executive officer, announced the decision at a news conference held at City Hall, complete with cheerleaders and recorded music. The grocery chain is expected to get tickets at a discount and distribute them to customers, employees and community groups.

Prior to decision, Jaguar officials had feared that seven of the 10 home games would be blacked out. NFL rules require the team to sell about 55,000 tickets at Alltel Stadium before the game can be broadcast locally.

Moderator Comment: What do you think of Winn-Dixie’s decision to purchase Jacksonville Jaguar tickets?

Al Rowland is starting to make believers out of us.

We’re not sure who at Winn-Dixie came up with this idea. Whoever they are, they should get a raise. The chain gets:

  • Positive publicity for this act.

  • Tickets for use in promotions.

  • Tickets to demonstrate associate appreciation.

  • A larger in-home audience for the commercials the chain runs during the games.

The only downside we can see is that Winn-Dixie doesn’t have a piece of the concession business in Alltel Stadium. [George Anderson – Moderator]

Please practice The RetailWire Golden Rule when submitting your comments.

Join the Discussion!

Be the First to Comment!


wpDiscuz