Winn-Dixie Promotes Customer Service
By George Anderson
For the first time in its history, Winn-Dixie has created an executive level position focused solely on customer service.
The embattled grocery store chain has promoted Scott Moore from senior director of training and development to vice president of store training and front-end service.
Mr. Moore’s duties, reports The Business Journal of Jacksonville, will include some operational aspects, including making store lobbies “inviting, bright and staffed with friendly and knowledgeable associates who let customers know Winn-Dixie truly appreciates their business.”
According to the same report, Winn-Dixie chief Peter Lynch intends to “fill a ‘customer czar’ position, which will be more strategic and broader in scope, and include functioning as a customer advocate on the company’s senior management team.”
Moderator’s Comment: Is what Winn-Dixie is doing – creating executive level positions focused on customer service – unusual within the grocery industry
and broader retail? If the right people are in place, what will Winn-Dixie be able to do with its vice president of store training and front-end service and “customer czar” positions?
George Anderson – Moderator