Winn-Dixie Does the Expected, Files for Chapter 11

By George Anderson
It was really never a question of if but when Winn-Dixie would seek to reorganize under Chapter 11 bankruptcy protection.
Now that the question has been answered — Winn-Dixie Stores filed yesterday evening in the U.S. Bankruptcy Court for the Southern District of New York — the next question is, what will happen next?
According to a release posted on the Winn-Dixie Web site, the company has not shut any of its 920 currently operating stores in the Southeast and the Bahamas and, as far as shoppers are concerned, it will continue to be business as usual.
The chain has secured $800 million in debtor-in-possession (DIP) financing from Wachovia Bank to help it with its cash flow needs during the reorganization period.
Peter Lynch, president and chief executive officer of Winn-Dixie, said in a released statement: “We intend to use this reorganization process to take the actions necessary to position Winn-Dixie for future success. This includes achieving significant cost reductions, improving the merchandising and customer service in all locations and generating a sense of excitement in the stores. We deeply regret any adverse impact the Chapter 11 filing may have on our associates, vendors, shareholders and business partners.”
Among its immediate plans, Winn-Dixie intends to seek the termination of leases it holds for 150 store locations and two warehouses the chain had previously closed. It also plans to sell-off all non-core assets such as any manufacturing plants it owns.
Mr. Lynch said the company intends to “focus on increasing sales quickly and cost-effectively across the chain by improving the execution of merchandising and sales-focused initiatives, reinvigorating the company’s store associates, and restoring a sales-driven culture across the organization.”
Winn-Dixie intends to achieve this by enhancing its “perishables offerings and other product merchandising, as well as implementing store sales competitions and other initiatives to motivate associates to drive sales,” said Mr. Lynch.
Moderator’s Comment: What will happen with Winn-Dixie now that it has filed for reorganization under Chapter 11? If it were up to you to decide, what
would the Winn-Dixie reorganization and survival plan look like? –
George Anderson – Moderator
- Winn-Dixie Stores, Inc. Files for Chapter 11 Reorganization to Address Financial
and Operational Challenges – Winn-Dixie Stores - Winn-Dixie seeks bankruptcy – The Associated Press/USA Today
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9 Comments on "Winn-Dixie Does the Expected, Files for Chapter 11"
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Painful to say, but if it were up to me and if it were my money, I’d carefully but deliberately liquidate.
Winn-Dixie is an example of a chain that has been just good enough to survive for a long time. It has rested and relied on its past laurels for about as long as it can, unfortunately. I have been accused of being an eternal optimist but I don’t see a very bright or long future for this chain. I feel sorry for all the loyal employees but the their consumers will at most suffer the inconvenience of driving a little further to shop. Most people will not miss Winn-Dixie or the way it ran its business for so many years.
There was an interesting point raised in the NY Times article on the filing — Sam Walton was a member of the Winn-Dixie Board of Directors for five years in the early 1980s. Shortly after leaving the board, he launched the Wal-Mart Supercenter. Retailing, in general, and Winn-Dixie, specifically, has never been the same.
Winn-Dixie needs a complete overhaul, and even that may not be enough. The company simply hasn’t developed and executed a plan that creates a reason for consumers to continue shopping their stores. Given that their pricing strategy hasn’t worked, the executives need to look at product assortment and customer service for that reason. Unfortunately, they are also losing the product war against the likes of Publix, and customer service has never been a strong suit either. They have some prime real estate, so maybe this is a play by one of the REITs a la Sears-Kmart. Or perhaps a move to a large convenience concept that brings in a bank, dry cleaner, pharmacy, etc. in a small indoor mall.
I think the entire industry thinks very highly of Mr. Lynch — and rightly so. But the inevitable question is whether this is too little too late.
At one time, I would have said that the mere thought of Winn-Dixie shutting its doors was ridiculous. After all, this has been one of the icons of supermarket retailing for decades. However, being an icon is no longer a guarantee of success, as we all know, and little has been done to turn W-D around.
It might be a good buy for someone with capital and patience. Might even be an overseas buyer or two who might be looking for an opportunity in the U.S. Stranger things have happened.
I recently returned from a trip to Florida. While there, I asked the locals and snow birds where they shopped. None ever mentioned shopping at Winn-Dixie. This is simply another example of management being successful many years ago and not changing with the time. Publix has done more damage to Winn-Dixie than Wal-Mart. I predict Winn-Dixie will go the way of Schwegmann’s and others. When you are a chain in a rapidly growing market, and your sales increase does not keep up with either the market growth or inflation, you are in trouble. Winn-Dixie simply saw sales increases and was happy not ever looking outside headquarters. The sad fact is that all the Fleming people that went to Winn-Dixie will lose again.