DISCUSSION
Will Walmart’s new tablet burn into Amazon Fire’s market share?
Written by George Anderson
Tablet sales may have slowed down in recent years, but Walmart has apparently identified an opportunity within the category that it can leverage to drive sales. The retailer, Bloomberg reports, plans to roll out an inexpensive, child-friendly Android tablet under its ONN private label.
Apple, the undisputed leader in the category, appears least likely to feel an impact from Walmart’s new entry since its iPad fills the upper, premium end of the market. Amazon.com’s line of Fire tablets, which include models marketed with colorful, kid-proof cases, appears a more likely target. The Fire line, which also runs on Android, tends to be priced at the lower end of the tablet market.
Walmart’s move into tablets marks a significant addition to the chain’s ONN consumer electronics label. Products sold under the ONN brand include charging cables, headphones and a variety of accessories.
Walmart confirmed that it is working on a private label tablet although the company refused to share any further details after receiving queries from press outlets.
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