Will Walmart’s new tablet burn into Amazon Fire’s market share?
Tablet sales may have slowed down in recent years, but Walmart has apparently identified an opportunity within the category that it can leverage to drive sales. The retailer, Bloomberg reports, plans to roll out an inexpensive, child-friendly Android tablet under its ONN private label.
Apple, the undisputed leader in the category, appears least likely to feel an impact from Walmart’s new entry since its iPad fills the upper, premium end of the market. Amazon.com’s line of Fire tablets, which include models marketed with colorful, kid-proof cases, appears a more likely target. The Fire line, which also runs on Android, tends to be priced at the lower end of the tablet market.
Walmart’s move into tablets marks a significant addition to the chain’s ONN consumer electronics label. Products sold under the ONN brand include charging cables, headphones and a variety of accessories.
Walmart confirmed that it is working on a private label tablet although the company refused to share any further details after receiving queries from press outlets.
- Walmart Readies Introduction of Low-Priced iPad Rival – Bloomberg
- Walmart is planning to sell its own tablets – CNBC
- Walmart is doubling down on private-label tech and selling its own tablets – Business Insider
DISCUSSION QUESTIONS: Do you expect Walmart to follow an Amazon-like strategy and aggressively pursue developing its own tech products under the ONN brand? What impact will Walmart’s kids-friendly tablet have on Amazon and the category when it is introduced?