Will That Be Visa, Mastercard, Amex or Meijer’s?

Discussion
Feb 21, 2003
George Anderson

By George Anderson


Meijer began rolling out its new proprietary credit card this week to encourage consumers to spend more with the chain, says The Detroit News.


The card, accepted only at Meijer locations, comes with no annual fee. First time users receive a one-time 10 percent discount on general merchandise purchases. They can also earn a $25 gift card for every $500 in store purchases through May 10.


Moderator’s Comment: What are opportunities and pit
falls associated with proprietary (private label) credit cards?


Meijer’s card was rolled-out to consumers in the Detroit
metropolitan area this week. The chain intends to have the program in all its
locations by May of this year. [George
Anderson – Moderator
]

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