Will Prime members give Amazon the key to their cars?
Amazon.com has announced that Amazon Key, the service that affords the e-tailer access to the homes of customers to make deliveries, is being expanded to include cars, as well.
Amazon Key In-Car enables Prime members with compatible cars to give the e-tailer access to their vehicles when they are parked at home, work or other publicly-accessible space. The service is now available in 37 cities and surrounding areas with plans to further expand the offer. Millions of items will be available for same-day, two-day and standard shipping from Amazon.
A YouTube video of first-time users shows them praising the service. One of the featured customers on the video says, “I needed a few birthday presents for my daughter and thought this would be the perfect use because she won’t find them, and the packages won’t be stolen from my doorstep.”
Customers wanting to take advantage of the new service download the Amazon Key App, which links their Amazon account with their connect car account. Once set up, customers shop on Amazon and select the “in-car” delivery option at checkout.
Customers are notified on the day of delivery to establish location and timing. They can also track when their cars are unlocked and relocked.
“Since launching Amazon Key last November, we’ve safely delivered everything from cameras to collectable coins inside the home. Customers have also told us they love features like keyless guest access and being able to monitor their front door from anywhere with the Amazon Key App,” said Peter Larsen, vice president of delivery technology, Amazon, in a statement. “In-car delivery gives customers that same peace of mind and allows them to take the Amazon experience with them. And, with no additional hardware or devices required, customers can start ordering in-car delivery today.”
In-car delivery is available with compatible 2015 or newer Chevrolet, Buick, GMC or Cadillac vehicles with active OnStar accounts. There are currently seven million General Motors-made cars on the road that are compatible with the service. Amazon’s in-car delivery is also available with compatible 2015 or newer Volvos with an On Call account.
- Amazon Key In-Car – First Customers – YouTube
- Buckle Up, Prime Members: Amazon Launches In-Car Delivery – Amazon.com/Business Wire
DISCUSSION QUESTIONS: Do you expect that Amazon customers will be more willing to give the e-tailer access to their cars than their homes? What benefits and pitfalls do you see? Will this service be a positive selling point for Prime subscriptions?