Wild Oats Wants Customers to Stop & Shop
By George Anderson
Wild Oats Markets has opened the first of its store-within-the-store boutiques inside a newly remodeled Stop & Shop in Plymouth, Mass.
The 1,110 square-foot section will be staffed by Wild Oats’ associates.
“This store-within-a-store concept will provide an avenue for us to bring products and information that support health and well-being to people in Massachusetts and Connecticut,” said Bruce Bowman, senior vice president of new business development for Wild Oats Markets in a released statement. “With more people seeking out natural health solutions, we believe our concept will complement the existing traditional healthcare and pharmaceutical products offered at the grocery store. We are thrilled to partner with Stop & Shop to bring the Wild Oats holistic health experience to more customers.”
Moderator’s Comment: What do you think about the strategy of putting a Wild Oats store-within-a-store inside Stop & Shop? What will it mean for the
two retailers and customers who shop the Plymouth, Mass. store? –
George Anderson – Moderator
- Wild Oats Markets Opens Store-Within-a-Store
Boutique in Massachusetts Area Super Stop & Shop – Wild Oats Markets Inc./PRNewswire-FirstCall