Why the Transora/WWRE Merger Didn’t Happen

May 06, 2003
George Anderson

By George Anderson

Kara Romanow, an analyst with AMR Research said a proposed merger of Transora and WorldWide Retail Exchange (WWRE) didn’t come off because of a lack of participation on the part of WWRE’s retail members.

Ms. Romanow told Internet Retailer, WWRE must do a better job integrating with other industry data pools. She suggested retailers involved in WWRE should consider using Transora to improve collaborative planning, forecasting and replenishment capabilities if WWRE does not find a means of achieving greater data pool integration.

The WWRE takes exception with Ms. Romanow’s views.

Cindy Cruzado, director of worldwide item management, WWRE, pointed to the speed of the exchange’s integration with SINHOS, a data pool used by European companies. It will, Ms. Cruzado said, “set a standard for future connections with other industry catalogs throughout the world.”

Moderator’s Comment: What are your thoughts on the
state of the Internet exchanges, specifically Transora, WWRE and GlobalNetXchange?

Imagine trading relationships where collaborative planning,
forecasting and replenishment was done in the goal of shared rather than self-interest.
Okay, you can wake up now. [George
Anderson – Moderator

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