Whole Foods Selling Gift Baskets Online in U.K.
Whole Foods has no e-commerce function to speak of in
the U.S., but the natural foods grocer is making gift hampers (baskets in American)
available for purchase online in the U.K.
The company offers delivery anywhere
in the U.K. within two to three days of an order being placed.
According to the company’s website, “Food in its purest state — unadulterated
by artificial additives, sweeteners, colourings, and preservatives — is the
best tasting and most nutritious food available. Here in our web shop we have
selected some delicious hampers and fruit baskets, all made with wholesome,
additive-free ingredients, and available to buy on line and delivered direct
to your door.”
Among the items listed for sale on the site is the Italian Luxury
basket containing “pesto,
truffle cream, Rustichella spaghetti, spicy tomato and roasted garlic sauce,
risotto rice and pumpkin risotto mix, grissini, brigantini, extra virgin olive
oil, balsamic vinegar, Bitetto olives, artichoke hearts, amaretti, chocolate
gindujoitti, panforte, Whole Foods Market Montepulciano and Soave Classico.” It
retails for £169.99 including delivery and the value-added tax.
The chain is
also offering health and beauty baskets with items other than food including
Rose Mini’s Gift Set at £8.99 and the Jonathan
Ward Black & White scented candle collection for
Discussion Questions: Do you expect
to see Whole Foods do something similar in the U.S. as it is doing with online
ordering in the U.K.? What is your assessment of Whole Foods online and social
media approach in the U.S.?