Whole Foods Says Activists Are Right

Discussion
Oct 21, 2003
George Anderson

By George Anderson


Whole Foods Market is expected to announce plans today to allow an independent third party audit of the company’s compliance with standards set for the humane treatment of animals
whose meat is sold in its stores.


The chain, along with others including Safeway and Kroger, have been pressured by animal rights groups to adopt stricter standards for the treatment of livestock.


John Mackey, chief executive officer of Whole Foods and a vegan himself, said the decision was made because, “We re-examined (activists’) claims and decided they were basically
right.”


Mr. Mackey believes the action may result in slightly higher prices to consumers but that the chain’s shoppers will be willing to pay once they understand the reason behind any
increases.


Moderator’s Comment: Will Whole Foods’s adoption of humane animal treatment standards have an impact on its business or that of other grocers?


We’ll be interested to see how carnivores shopping Whole Foods react to even higher meat prices. [George
Anderson – Moderator
]


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