Who Will Pass Back-to-School Test?

Jul 23, 2003
George Anderson

By George Anderson

A new study from The National Retail Federation says families with school-age kids will spend an average of $9.16 more this year on school supplies, clothing and other back-to-school items.

According to a Reuters report on the study, families will spend $450.76 on back-to-school items this year with $206.24 clothing sales followed by $84.44 on shoes, $74.04 on school supplies and $86.03 on electronics and computer-related items.

Moderator’s Comment: Will back-to-school sales be a
good barometer of what retailers can expect in the fourth quarter this year?
What are the keys to capturing fair share or more of back-to-school expenditures?

As you might expect, mass merchandisers are expected to
capture the greatest share of consumer back-to-school purchases, according to
the NRF research.
Anderson – Moderator

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