What’s a Little Snow

Discussion
Feb 19, 2003
George Anderson

By George Anderson


The blizzard of 2003 has passed, but the cleanup and the cost accounting continues.


Fortunately, according to a Reuters’ report, “The massive storms that paralyzed most of the U.S. Northeast may only have a temporary impact on local governments and retailers.”


Sal Guatieri, senior economist, Bank of Montreal/Harris Bank told Reuters, “We certainly will see a slowing of retail spending as a result of the snow, but not a huge impact. Many sales have been postponed to next week, so the storm won’t affect underlying economic trends.”


Moderator’s Comment: How can retailers maximize the
opportunities associated with weather events such as the blizzard that hit the
East this weekend?


We visited several grocery stores (A&P, Kings, Pathmark,
Shoprite, Stop & Shop and Trader Joe’s) in our little patch of New Jersey
over the weekend and found that all were, predictably, busy in advance of the
storm. Each was probably quite pleased with their final tally for the weekend.


We also discovered that most shoppers in those stores
were quite unhappy. This didn’t come as any great surprise since these shoppers
were jammed into crowded stores, waiting in long lines and dreading the shoveling
yet to come.


One of our stops had a different feel from the others.
We’ll leave it to you to determine which store we’re describing.


Clues…



  1. A voice came over the store’s PA system, “Attention
    _____ shoppers. We truly appreciate your business and all the money you are
    spending with us today. But please, remember it is only a snow storm and not
    the end of the world.”

  2. Coffee and product samples (strawberries freshly dipped
    in chocolate) were available for shoppers on the store floor. Each checkout
    had its own sample of a dessert item.

  3. A customer approaches a checkout with a sizeable quantity
    of alcoholic beverages. The cashier looks at the customer, smiles and says,
    “So, you’re hoping for what, three, four feet of snow.”

  4. A shopper asks a store associate if a “wine specialist”
    can help him in making selections. The associate says yes, sees the manager
    and says, “____, this gentleman needs some help with selecting the right wine.
    Would you please get one of our winos to assist him.”

  5. A woman enters the store and walks directly to a checkout
    with a cashier (male, no less) and says words to the effect, “I was in here
    a couple of weeks ago. You suggested using your (private label) chutney as
    a dip and a glaze on seafood. I finally made it last night and it was the
    best thing. My family loved it.” Each of the next shoppers on line asked about
    the product and how to prepare just as the woman shopper had described. [George
    Anderson – Moderator
    ]


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