What is BK up to with its new burger/burrito mashup?
Is the Whopperrito a sandwich idea that is too silly to succeed or just crazy enough to sell in a big way? Burger King, according to reports, is testing a new menu item that includes the ingredients of its Whopper sandwich wrapped in a flour tortilla instead of on a soft sesame seed bun.
Burger King has been pushing new Whopper products onto its menu of late, including last month’s debut of a Whopper Dog that has all the ingredients of the standard sandwich but on a hot dog.
In March, the chain rolled out a limited edition “Angriest Whopper” sandwich that included jalapeños and a spicy sauce on a red bun that had hot sauced baked in. A standard “Angry Whopper” that includes the standard Whopper bun is a permanent item on Burger King’s menu.
- New Whopperrito from Burger King – GrubGrade
- Burger King Just Merged a Whopper and a Burrito to Make a Whopperrito – Time
- Burger King Just Merged a Whopper With a Hot Dog – Fortune
- Burger King’s Fiery New Whopper Comes on a Red-Hot Bun – Time
DISCUSSION QUESTIONS: Is Burger King just spinning out standard line extensions with its recent Whopper-based rollouts or is something more creative going on? Will spicier flavors and nods to Mexican or other international foods become more common in U.S. foodservice over the next several years?