Walmart Makes Holiday Toy Pitch
Walmart is looking to get a head start selling toys for the upcoming holiday season. Yesterday, the company announced its top 20 toy list for the holidays with its typical emphasis on price.
"Value is a huge priority for our customers and they rely on Walmart for the right toys at great prices every day and especially during the holiday season," said Laura Phillips, senior vice president of toys and seasonal merchandising, Walmart, in a press release. "We know this economic climate is difficult for our customers and we are committed to helping them have the Christmas they want and deserve."
Walmart’s top toy list includes a number of familiar items, including Hasbro’s Easy Bake Oven and Mattel’s Barbie Camper.
Similar to rival Toys "R" Us, Walmart has worked out some exclusive deals, including some tied to the reissue of Disney’s Lion King movie. Others include Mattel’s Monster High 3-Pack and Lego’s Mace Windu Fighter.
The company is also reversing some of product cuts from last year as part of its SKU rationalization program. According to Reuters, Walmart is bringing back "Christmas village sets and outdoor decorations."
Walmart said it would kick off its layaway program on Oct. 17 to help make purchasing easier.
"One of the things we heard from customers is they wanted more pay cycles to be able to break their purchases into chunks," Ms.Phillips told Reuters.
Walmart is also rolling out its own toy line, Kid Connection, with items budget priced between $4.97 and $9.97.
- Walmart Unwraps Its Top 20 Holiday Toys and Exclusive Offers – Walmart Stores
- Walmart goes back to basics in holiday toy aisles – Reuters
Discussion Questions: How important are toys for holiday season sales for chains such as Target and Walmart? Is Walmart positioned for a stronger holiday season selling toys?