Walmart Guarantees Lowest Prices for Christmas
Walmart has lost some of its cred when it comes to low prices. The chain is looking to change that and its new "Christmas Price Guarantee" is a step in that direction.
Here’s the deal: Walmart doesn’t want consumers thinking they have to wait it out this holiday season looking for the best deal on gifts. The chain’s guarantee tells consumers that they can go to any of the chain’s stores and not worry if they’ll get the best price for the season. If, at any point between Nov. 1 and Dec. 25, they find a better price somewhere else, Walmart will match it.
"Given the state of the economy, we’ve seen much more promotional intensity and gimmicks," Duncan Mac Naughton, chief merchandising officer, Walmart U.S., told MarketWatch. "This just gives customers some confidence."
Walmart is also taking a variety of other steps to make it a more attractive shopping option for the holidays. According to a company press release, Walmart will offer its credit card holders no interest for six months on items purchased during the holiday season if they pay in full during that time. It is also offering free shipping on roughly 95 percent of the items it sells on Walmart.com with an order of $45 or more. As previously announced. Walmart has also brought its layaway program back and is offering a discount of 10 cents a gallon at participating Murphy USA or Walmart stations.
- TO: Shoppers, FROM: Walmart — A Christmas Price Guarantee – Walmart Stores, Inc.
- Wal-Mart unveils strategy to match prices after purchases are made during the holiday season – The Associated Press/The Washington Post
- Wal-Mart gets aggressive on holiday-pricing match – MarketWatch
Discussion Questions: Has Walmart gotten its pricing mojo back with its “Christmas Price Guarantee?” How do you expect Walmart’s competitors to react to the announcement?