Walmart Goes All Local with Facebook Deal
Walmart has over 3,500 stores in the U.S., and now each and every one will have its own Facebook page. A new initiative between the retailer and Facebook has resulted in the "My Local Walmart" app that will provide consumers with information relevant to the store where they shop.
"From the checkout line to our Facebook wall, Walmart continues to engage with and listen to its customers," said Stephen Quinn, executive vice president and chief marketing officer at Walmart U.S., in a press release "Our innovative approach with Facebook allows us to bridge the gap between local and social, giving millions of customers the personalized shopping experience they expect from Walmart."
"Walmart’s new app offers enhanced local interaction at an unprecedented scale to their customers," said Carolyn Everson, vice president of global marketing solutions, Facebook. "Walmart continues to put people at the center of their marketing, in this case by bringing relationships to life locally."
Among the news consumers can expect to see on their local Walmart page is information about new products, price rollbacks and special events in the store. Consumers will also be able to get a map of their local store.
"It’s impossible to put out a generic map," Mr. Quinn told Reuters. "This allows us to put out store maps for each local store."
To access their store’s page, consumers go to Walmart’s corporate Facebook page and then click on the "My Local Walmart" tab.
In the future, Walmart is looking to provide personalized offers to consumers based on products they "like" on Facebook.
"This is just scratching the surface," Mr. Quinn told The Associated Press. "We are just getting started on a social media revolution."
- Walmart Updates Facebook Status; Customers Can Now "Like" the Stores They Love on Facebook – Walmart Stores, Inc.
- Wal-Mart, Facebook unveil partnership – Reuters
- Wal-Mart to localize offers for Facebook fans – The Associated Press/The Macon Telegraph
Discussion Questions: What will the “My Local Walmart” offering on Facebook mean for Walmart, its customers and the competition? How significant an indicator is “My Local Walmart” in terms of the future direction Walmart intends to take with its business?