Walmart Focused on Taking On (Out) Amazon
Compared by total sales, Amazon is not even in Walmart’s class. When it comes to online performance, however, the story is completely different. Now, according to an Advertising Age article, Walmart is becoming even more focused on taking on its e-tailing rival in “what could be the retail battle of the decade.”
This is not the first time that the Amazon vs. Walmart story angle has made headlines. Back in 2009 when Walmart.com launched its own marketplace, it was presented in this space and elsewhere that the company that Sam Walton built was focused on being not only tops in the brick and mortar world, but also online.
Walmart’s bid to become more of a player online is done knowing that Amazon has made a greater push into key categories important to the world’s largest retailer including consumer packaged goods and electronics. Some have also suggested that Amazon may be in a position to supplant Walmart on the “low price” front because it has a lower cost structure to operate its business.
Walmart has pushed initiatives across its business to strengthen its e-commerce operations. Walmart recently opened two small dot-com stores in Southern California, where it had no presence, to try and attract online purchases. The company’s Walmart Labs division has been on a buying spree to acquire technology businesses that it believes will make it a stronger player in the digital space. The company has taken a local approach with its Facebook page, etc.
- Walmart Brings Bricks and Mortar to Battle with Amazon – Advertising Age
- Is Walmart.com the Next Amazon Online? – RetailWire
- Amazon Ready to Take Walmart’s Low Price Crown – RetailWire
Discussion Questions: Will Walmart become a more dominant force in retailing via digital channels? What is the company doing/not doing that leads you that conclusion?