Walmart Adding Gun Sales at More Stores
CEO Mike Duke, Walmart
is looking to revive
its business by going
back to "heritage" categories that helped it achieve success in
formative years. Among the products that Walmart is adding back to its mix
include fabric, fishing poles and firearms.
That last item has caught the attention
of numerous media outlets as well as those who advocate for gun owner rights
and others seeking tighter regulations.
Walmart plans to add rifles, shotguns
and ammunition to hundreds of stores. The goal is for Walmart to sell firearms
in about half of its U.S. locations. The chain began removing guns from many
stores about five years ago, eventually reducing firearms sales to about
a third of its locations. It does not sell handguns.
"We made a business decision to sell them in certain stores because we
have realized the appeal was perhaps broader than we thought," David Tovar,
a spokesperson for Walmart, told The Wall Street Journal. "But we are
committed to doing it as responsibly as possible, as always, in compliance
with all applicable local, state and federal laws."
Lawrence Keane, senior
vice president of the National Shooting Sports Foundation, said Walmart is
being smart by addressing the needs of a growing market.
"There are still
a lot of first-time buyers. The personal defense shotgun market is doing very
well," he told the Journal.
- Wal-Mart Adds Guns Alongside Butter – The Wall Street Journal
- Wal-Mart to return firearms to some U.S. stores – MarketWatch
- Walmart Brings Guns Back – CNNMoney.com
Force Now In Aisle 9: Walmart Returning Guns To Its Shelves – Fast Company
- Why are more Walmart stores selling guns again? – The Week
- Firearm Sales Gaining Momentum – The Wall Street Journal
Discussion Questions: Is Walmart smart to go back to “heritage” categories if it wants to boost same-store sales? Will expanding the number of stores that sell guns work to its advantage?