Walgreens Lays Its Social Responsibility On(the)line
to the community and
causes is important to
many stakeholders, including
and investors. Numerous
studies have shown a
commitment to a cause,
all other things being relatively
equal, can be the difference
in where consumers shop
and what brands they
Walgreens, as with many other commercial entities, has a sense of organizational
pride in a wide range of causes. A press release on the
drugstore chain’s website mentions its "commitment to community, diversity,
supplier diversity, disability inclusion and the environment."
has made it easier to see what it is up
with a new designed website that includes articles, interactive features, personal
stories and videos about its do-gooding ways.
"Walgreens is proud of its long history of commitment to communities," said
Chuck Greener, vice president of corporate affairs and communications at Walgreens,
in a press release. "Visitors to the site will see how we take social
responsibility to heart and also discover the many ways Walgreens and our customers
help neighborhoods throughout the country."
The new website, Walgreens.com/responsibility,
features video on the company’s health and wellness programs, as well as information
on its efforts to reduce the use of plastic bags and recycling programs for
cell phones and printer cartridges. It also covers plans to bring food to stores
in so-called food deserts, hiring programs for people with disabilities, and
Discussion Questions: Is social responsibility a requirement for success
in business today for large companies? Do you think of Walgreens’ new website
presents a good example for other retail chains to emulate?