Walgreens Espanol Goes Online

Discussion
Aug 20, 2003
George Anderson

By George Anderson


Walgreens has become the first national pharmacy retailer to launch a Spanish
language Web site to meet the needs of its Hispanic consumers.


The site, www.WalgreensEspanol.com,
will provide consumers with an online prescription refill form, a store locator
and directions on how to use some of the services on www.walgreens.com,
according to a company press release.


Tim McCauley, director of E-commerce, Walgreens said, “Our Puerto Rico stores
and other locations that serve Hispanic communities have told us about the need
for this kind of resource. It’s a great opportunity to extend our online healthcare
services to millions of people.”


Moderator’s Comment: What are your thoughts on the
opportunity and importance of Walgreens creating its Web site for Hispanic consumers?


Walgreens wants the best street corner location in every
community it serves. Makes absolute sense it would want to extend that to its
virtual corner store, too.
[George
Anderson – Moderator
]

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