Walgreens Addresses Skin Care Needs of Women of Color
By George Anderson
Walgreens has launched an exclusive line of skin care products specially developed by Beverly Hills cosmetic surgeon Dr. Jan Adams to meet the needs of women of color.
“Women of color haven’t been properly informed about the best way to care for their skin,” said Dr. Adams. “People with darker complexions age differently from Caucasians and
often experience hyperpigmentation, scarring and blotchiness if special care is not taken to use the appropriate products.”
The new line includes a facial cleanser, microdermabrasion treatment, face and body moisturizer, skin lightener and night replenishing cream.
“Our customers are as diverse as the communities we serve,” said Catherine Lindner, Walgreens divisional vice president and general merchandise manager for beauty and fashion.
“With the addition of the Women of Color line, Walgreens offers customers a more tailored approach to their quest for flawless skin.”
Moderator’s Comment: What does this new product line mean for Walgreens and its standing with consumers in the group designated as women of color?
The Dr. Jan Adams Women of Color Total Skin Care System is designed to meet the needs of consumers of African, Latin, Asian, Arab, Mediterranean and Native
American descent. –
George Anderson – Moderator
- Walgreens Launches an Exclusive Skin Care Line Targeted to Women of Color – Walgreen