Wal-Mart’s Bricks and Clicks Report to Coughlin

By George Anderson


Last week’s announcement of the promotion of Tom Coughlin to executive vice
president and vice chairman of Wal-Mart’s US store and online operations will
result in closer ties between the company’s various units.


A Wal-Mart company spokesperson told InternetRetailer.com, “This shows
the validation of WalMart.com as a viable business unit and will further integrate
the offline and online channels.”


Moderator’s Comment: What will be the effect of Wal-Mart
better integrating its offline and online businesses?


A Wal-Mart by any name (Supercenter, Neighborhood Market,
Sam’s, etc.) is still Wal-Mart as far as the consumer is concerned. [George
Anderson – Moderator]

Discussion Questions

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