Wal-Mart’s Bricks and Clicks Report to Coughlin

Discussion
Apr 30, 2003
George Anderson

By George Anderson


Last week’s announcement of the promotion of Tom Coughlin to executive vice
president and vice chairman of Wal-Mart’s US store and online operations will
result in closer ties between the company’s various units.


A Wal-Mart company spokesperson told InternetRetailer.com, “This shows
the validation of WalMart.com as a viable business unit and will further integrate
the offline and online channels.”


Moderator’s Comment: What will be the effect of Wal-Mart
better integrating its offline and online businesses?


A Wal-Mart by any name (Supercenter, Neighborhood Market,
Sam’s, etc.) is still Wal-Mart as far as the consumer is concerned. [George
Anderson – Moderator
]

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