Wal-Mart Tinkers

Discussion
Jun 27, 2003
George Anderson

By George Anderson


Wal-Mart is renowned for its customer focus and willingness to test new concepts
its shoppers will appreciate, according to Reuters.


Among Wal-Mart’s recent tests are its Kids Candy Connection store-within-a-store,
used car sales, George fashion stores, gas stations and drive-thru pharmacies.


Moderator’s Comment: Is Wal-Mart more adventuresome
than its competitors when it comes to testing new ideas? Is it more successful
in choosing the right concepts to test?


Wal-Mart is probably less risk-adverse than most of its
competition. It also has a greater cushion for absorbing tests that do not succeed.
[George
Anderson – Moderator
]

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