Wal-Mart Tests Its Own Candy Store Within a Supercenter
Bentonville, Arkansas-based Wal-Mart Stores, Inc. began testing a candy store-within-the-store
concept in three of its Supercenters in December. The approximately 500-square-foot
to 900-square-foot Kid Connection stores replace subleased areas near the registers.
Moderator Comment: Five Questions for Wal-Mart’s Kid
Wal-Mart continues to stay focused on its “retailtainment”
strategy and it clearly sees the Kid Connection as an opportunity to drive take-home
candy sales. If this concept tests successfully, it will be interesting to see:
- What Wal-Mart does with its existing inline candy
- What role single-serve candy plays in this new s-w-t-s
and if that impacts Wal-Mart’s checkout merchandising?
- Will Wal-Mart use this new section to add space/variety
for lower-tier or specialty candy suppliers or will it use the Kid Connection
to inventory more top 20 items?
- How will Wal-Mart use this section to drive complementary
product add-on sales?
- If this concept works in the supercenters, will Bentonville
export the Kid Connection or other variation to its Division 1, Neighborhood
Market and Sam’s properties? [George Anderson – Moderator]