Wal-Mart Raises $6.3 Million for Local Charities

Discussion
Dec 20, 2002
George Anderson

By George Anderson


While an Oregon jury was finding Wal-Mart guilty of ‘scrooging’ its own associates on overtime pay, the world’s largest retailer was announcing that it had raised $6.3 million for local charities as part of its Wal-Mart Good. Works Holiday Program.


The retailer donated a percentage of net sales made between 7 a.m. and noon on December 7. Proceeds from the program have increased every year during its 12 years.


Tom Coughlin, president and ceo, Wal-Mart Stores and Sam’s Club USA told Reuters,
“Wal-Mart works year-round to enhance the quality of life in the communities
we serve by supporting local charitable organizations and community projects
that make a positive impact. What better time than the holidays to remember
those in need.”


Moderator’s Comment: How significant a role does
cause-related marketing play in building a retailer’s brand image?


Wal-Mart has contributed greatly to the causes it supports
and it deserves recognition for its good works.


We do, however, have a suggestion to make to Lee Scott,
Tom Coughlin, et al. Charity begins at home. Treat and pay your own associates
fairly so that your giving to others really means something.
[George
Anderson – Moderator
]

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