Wal-Mart Participates in National KidsDay
Wal-Mart reports that it is joining forces with Boys & Girls Clubs of America to celebrate National KidsDay. On Saturday, August 3, Wal-Mart stores across the country will participate in a variety of activities that encourage adults and children to spend time together.
Activities at Wal-Mart stores include the World’s Largest Milk Mustache Party and National KidsDay Making Memories keepsakes, which features photos, coloring activities and ideas for family fun.
Moderator Comment: Does participation in events such as National KidsDay increase consumer loyalty and have bottom line benefits for a retailer? [George
Anderson – Moderator]