Wal-Mart Chief Rates Chain a 6 Out of 10

Discussion
Jun 06, 2002
George Anderson

According to a page one story in Monday’s Women’s Wear Daily (WWD Monday, June 3, 2002), Lee Scott, president and chief executive officer, Wal-Mart, only gives the retailing giant a six rating out of ten on the performance scale.

WWD followed up on Wal-Mart’s humble self-assessment by asking analysts to rate other specialty, discount and department store retailers. Here is how they graded out.


















Kohl’s 6.0
Target 5.5
Hot Topic 5.0
Neiman Marcus 4.5
Limited 4.3
Abercrombie & Fitch 4.3
May 4.3
American Eagle Outfitters 4.0
Federated 4.0
Pacific Sunwear 3.3
J.C. Penney 3.0
Saks 3.0
Wet Seal 2.8
Charming Shoppes 2.7
Bebe 2.0
Gap 1.5

Moderator Comment: Who are your top 10 retailers (all channels) based on a rating scale of one to 10?

Here’s our highly subjective top 12 (we couldn’t get it down to ten).


  1. Wal-Mart
  2. Target (mass operation only)
  3. Costco
  4. Walgreen’s
  5. Wegman’s
  6. HEB
  7. Meijer
  8. Amazon.com and Kohl’s (tie)
  9. Trader Joe’s and Starbucks (tie)
  10. Casey’s General Stores

Honorable mentions: Ukrop’s, Thornton Oil, BJ’s Wholesale Clubs, Schnuck’s, Marsh Supermarkets, Zabar’s, BP/Amoco, Land’s End, Whole Foods, Men’s Wearhouse, Dean & Deluca, Heinen’s, Publix, Lowe’s (DIY), Dorothy Lane Markets, Best Buy, L.L. Bean, Exxon/Mobil. [George Anderson – Moderator]

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