Victoria’s Halloween Secret is Out
Halloween isn’t just for kids anymore and Victoria’s Secret
is looking to get in on the fun with a line of costumes for the holiday season.
a Columbus Dispatch piece points out, Victoria’s Secret will be following
costume shops, Frederick’s of Hollywood, Playboy and others in getting in on
a big business opportunity.
"Halloween has become much more of a grown-up activity and there are
all sorts of merchandise product opportunities," Chuck Palmer, owner of
Consumer X Retail and RetailWire BrainTrust panelist, told the Dispatch. "I’m
not surprised Victoria’s Secret would want a piece of that."
Numbers from the National Retail Federation
show sales of costumes to adults and older teenagers began growing in 2005
until being hit by the Great Recession. Young adults spent just under $70 per
person on Halloween last year versus $80 in 2008.
Victoria’s Secret has not
provided details on what its Halloween line will look like, but Mr. Palmer
expects they’ll avoid getting too risque.
"They’ll probably be more fantasy-oriented, like you see in the runway
show, and maybe play off the angel wings," he said.
Discussion Questions: Is it a good or bad idea for Victoria’s Secret to
be getting into the Halloween costume business?