Trading Partners: Synchronize Your Data

Jun 30, 2004
George Anderson

By George Anderson

Nick Parnaby, chief marketing officer of the WorldWide Retail Exchange (WWRE), says trading partners are not getting all the benefits they should from data synchronization.

“Few data synchronization providers are addressing the key issues that drive ROI,” he said in a released statement. “Over 3,000 companies have signed up for the Global Registry
(formerly known as the UCCnet Registry), but very few have enabled their entire catalogs to synchronize a complete set of item data that drives a ROI.”

To address that shortcoming, the WWRE developed its WorldWide Item Management (WIM) data pool solution. As Mr. Parnaby describes it, “one data pool, one connection, Item Sync

The WWRE announced founding members, Ahold, Albertsons, Delhaize and Safeway, would be using WIM as the data pool to synch up product data from suppliers.

Bob Bersani, chief global standards officer at Ahold, said in a released statement, “We have spent two years preparing for the major roll-out of our data synchronization project
with the Exchange. You don’t profit unless you pick a solution that can drive both the breadth and depth of data synchronization the WWRE can provide. When our suppliers come
to us after completing WWRE Accreditation, we know that they are ready to synchronize, they can meet our data quality benchmarks, and have the ability to synchronize relationship-dependent

Moderator’s Comment: Are trading partners not getting their full ROI because of the data synchronization issues raised
by Nick Parnaby of the WWRE? Where do you see the biggest opportunity for ROI for trading partners using the major data exchanges?

We suppose efficiency would be enhanced if there were only one data pool, but that is not likely to happen for a variety of reasons. The WWRE is interoperable
with the Transora, UCCnet and EPC network for RFID data pools.

George Anderson – Moderator

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