Toys ‘R’ Us Offers Its Own Clunker Program
Products for babies such as cribs and car seats are among the
most likely to be handed down after use. Unfortunately, these same items
are also high on the list of items that are somehow damaged or otherwise
unsafe for use and the Toys ‘R’ Us chain is looking to take them off the
market with a clunker-like program that offers consumers a 20 percent discount
on any new product in these categories (from selected manufacturers) when
the old item is traded in.
“In today’s economy, we are all looking for ways to stretch
our dollars, but in doing so, children’s safety should not be compromised,” said
Jerry Storch, chairman and CEO of Toys ‘R’ Us, in a press release. “We hope
this program will help raise awareness of the importance of being vigilant
about potentially unsafe children’s items that may still be in the marketplace,
while encouraging customers to use the ‘Great Trade-In’ event as an opportunity
to remove used baby products, such as cribs and car seats, from their garages
The chain is hoping that it will succeed in taking dangerous
products out-of-use with this new program. The Consumer
Product Safety Commission (CPSC) issued 563 product recalls last year and
472 in 2007.
Despite this, only about 30 percent of recalled items are ever
turned in, according to the children’s
safety advocacy group Kids in Danger.
“People just don’t learn about recalls through the messages
that we’ve been using to date,” Nancy Cowles, the group’s executive director,
told The Wall Street Journal.
Scott Wolfson, a spokesperson for the CPSC, told the Los
Angeles Times, “We have said for decades at this
agency that we do a very good job of getting dangerous and recalled products
off of store shelves. Our greatest challenge is always getting those products
out of people’s homes and out of circulation.”
The Toys “R” Us “Great Trade-In” event will run from Aug. 28
to Sept. 20.
Will the Toys ‘R’ Us “Great Trade-In” event succeed in getting dangerous
products out of homes and drive new product sales for the chain? Do you
see similar programs working for other retail product categories?
- Toys ‘R’ Us Offers Discounts In Exchange for Used Items – The
Wall Street Journal
- Toys R Us’ trade-in offer triggered by safety recalls – Los
- Toys ‘R’ Ua, Inc. Launches National Program to Spotlight
Potentially Unsafe Baby Products Still in the Marketplace – Toys ‘R’ Us,