Tom Thumb’s Gas for Food Program

Discussion
Mar 27, 2003
George Anderson

By George Anderson


Shoppers of Safeway’s Tom Thumb and Simon David grocer store division will
be eligible to receive credit for gasoline as part of the retailer’s Fuel Rewards
Free Gas program.


Shoppers receive a gas voucher at the checkout when they purchase participating
products.


“Rewarding our customers for their continued patronage and loyalty has always
been key to our business philosophy,” said Steve Frisby, president Tom Thumb.
“We expect the response to our Free Gas program to be very positive as the program
kicks off this week.”


Moderator’s Comment: Which retailers have the best
(or worst) customer loyalty programs?


The timing is certainly right for Tom Thumb and others
to offer a free gas program.


Steven Rosenberg, president and chief executive officer,
Centego Marketing, the company that offers Fuels Rewards says, “More than ever,
with gas prices on the rise, the Fuel Rewards program remains a true benefit
to consumers.” [George
Anderson – Moderator
]

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