TJ Maxx Gets Attention Selling Cheap iPads
Apparently, TJ Maxx doesn’t have that many cheap iPads to
sell, but the attention the chain has generated by selling the 16 GB WiFi versions
for $399 ($100 below regular retail) is probably worth any money the discounter
has lost buying the units.
Last week, Engadget posted a story with photos
showing a TJ Maxx in Vernon, NY selling iPads on the cheap. Calls made by the
site found units on sale in stores in New Jersey and Ohio.
The move, according
to TJX spokesperson Sherry Lang, was in keeping with the chain’s standard
"As an off-price retailer, our business provides an ever-changing selection
of great finds of famous maker apparel and non-apparel categories at excellent
values. In other words, our mission is to offer a treasure hunt of great values,
every day," Ms. Lang said in an email statement to CNBC.
only statement on TJ Maxx’s sales of iPads was that it was not an authorized
reseller of its products.
Ms. Lang said the iPads "were sourced from a retailer" and
quantities were "very limited."
Andrew Murphy, an analyst at Piper
Jaffray, told CNBC that TJ Maxx had
sold about 80 iPads at a loss.
Discussion Questions: What do you think of TJ Maxx’s sale of $399 iPads?
Do you expect others to follow its "unauthorized" lead?
- $399 iPads, fondue sets appearing at TJ Maxx locations across the country
- Steve Jobs Won’t Price Match Your $300 TJ Maxx iPad – 9to5 Mac
- Holiday Shopping, T.J. Maxx & the $399 iPad Scavenger Hunt – CNBC