The Sponge is Back

Mar 05, 2003
George Anderson

By George Anderson

Allendale Pharmaceuticals is hoping to bring the Today Sponge back to a retail pharmacy near you.

The contraceptive, made famous by the Sponge Worthy episode on the Seinfeld show, was taken off the market eight years ago because its former manufacturer did not wish to make the required investment to upgrade its plant.

Canada has granted approval for the Today Sponge to be sold in that country. The Associated Press reports that “sponges, priced at the U.S. equivalent of about $2.90 each, will hit the shelves at 4,000 pharmacies, Wal-Marts and other stores across Canada.”

Allendale Pharmaceuticals is awaiting Food and Drug Administration (FDA) approval to sell the sponges in U.S. stores.

Moderator’s Comment: What are your thoughts on the
Today Sponge’s reintroduction?

AP reports that roughly 250 million polyurethane Today
Sponges were sold from 1983 to 1995. That was before Elaine Benes started sizing
up men for their sponge worthiness. [George
Anderson – Moderator

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