The RetailWire Christmas Commercial Challenge: Barnes & Noble vs. H&M
Three weeks into our annual Commercial Challenge and so far Macy’s, T.J. Maxx and Best Buy have come out ahead in their respective weekly matchups based on your votes. This week’s challenge brings out some major pop music talent with holiday season spots for Barnes & Noble and H&M.
The Barnes & Noble commercial teams up Lady Gaga and Tony Bennett, who have a chance meeting at one of the chain’s stores. H&M enlists Katy Perry who makes clear that the chain’s initials stand for "happy" and "merry" all year round and not just during the holidays.
What is your critique of “You’ll Never Know Who You’ll Meet at Barnes & Noble” and “From the Makers of Happy and Merry” from H&M? Which spot do you think does a better job of connecting with the chain’s core customer base while also reaching out to prospective shoppers?