The Passion Still Inspires Christian Sales

Mar 17, 2004
George Anderson

By George Anderson

Mel Gibson’s film, ‘The Passion of the Christ’, has brought about a boom in the sale of Christian religious articles and there is little sign of abatement as the movie continues
to bring in big box office dollars.

Gene Jackson, chief executive of Kingdom Ventures Inc., which publishes Christian Times told Reuters, “The ‘Passion’ has really stirred a whole resurgence of faith-based
product sales.”

Companies such as Bob Siemon Designs, which sells Christian jewelry and gift items, have had to hire more people to keep up with the demand. The company’s workforce now stands
at 140 after 20 people were added to keep up with the increase in orders being received.

Moderator’s Comment: Has the secular retail channel profited from the enthusiasm for Christian goods created by ‘The
Passion of the Christ’? Will the interest created by this film change the approach secular retailers take to the religious products category?

The soundtrack for the film continues as a strong seller in outlets such as Borders, which says it was number 7 on its best seller list last week, reports
Anderson – Moderator

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