The Future Holds ‘Better-for-You’ Foods for Consumers
The fact that obesity is reaching epidemic-like levels
in some portions of the United States suggests that large numbers of consumers
are more interested in convenience and taste than they are in the nutritional
value of the foods they eat. Despite this, research from the NPD Group predicts
that the market for “better for you” foods will be among the fastest growing
over the next 10 years.
“As the population
ages, levels of concern regarding food and nutrition are expected to rise,” said
Ann Hanson, author of the report and director of product development at NPD,
in a press release. “For this reason, ‘better for you’ food options are forecasted
to grow strongly.”
The market research firm, which has studied the eating
habits of Americans going back 30 years, has released its A Look
into The Future of Eating report to project the trends that will shape
food manufacturing and retailing in the years to come.
“The study’s findings have major implications for food
companies in terms of long-term product and packaging innovation, distribution,
and recipe development,” said Ms. Hanson.
While “better for you” products are expected to grow, others
including quick assembly lunch/dinner foods – such as sandwiches; some breakfast
foods; and side dish breads – are expected to experience a decline.
Discussion Questions: How
likely do you think it is that a sizable number of Americans will shift
to “better-for-you” eating habits over the next 10 years? From a marketing
perspective, can “better
for you” foods make it if consumers think nutritious before