The Doctor is (Virtually) in at Rite Aid
It’s not quite the same as having a nurse practitioner available to meet with patients in an in-store clinic environment, but Rite Aid is hoping that its customers in the Detroit area find value in an online service that enables them to have face-to-face (really screen-to-screen) consultations with doctors and nurses via OptumHealth’s NowClinic Online Care Service.
Robert Thompson, executive vice president of pharmacy at Rite Aid, said in a press release put out last week by the chain, "Our customers will be able to ask questions or receive care from doctors and health education from nurses online, fill prescriptions and consult with their Rite Aid pharmacist, all in one convenient visit."
Rite Aid customers can also access NowClinic Online Care 24/7 at www.myNowClinic.com/RiteAid when stores are closed. Pricing for discussions with nurses are currently free, while a 10-minute consult with a doctor is $45.
Information gathered during each session are "available for immediate sharing with a customer’s primary care provider, maintaining continuity of care."
Discussion Questions: Do you see 24/7 virtual health clinics catching on with consumers? What, if anything, will this mean for in-store clinics?