Tesco Tests PC Sales in Supermarkets

May 24, 2002

SAP INFO reports that UK supermarket giant Tesco has begun a trial to sell two models of a PC by UK manufacturer Time in two of its stores. The grocery store chain aims to sell 6,000 of the PCs in two months, at which time the plan will be evaluated.

As Tesco’s partner, Safeway, handles its online sales, SAP INFO speculates whether the U.S. chain will add PCs to its mix if the U.K. test works.

Moderator Comment: Will U.S. consumers ever be receptive to buying a personal computer in a supermarket?

With the typical associate unable to answer basic questions
about products currently sold in the store, we can not see how the average supermarket
could expect to support sales efforts for a PC business. [George
Anderson – Moderator

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