Teens Prefer Value-Priced Fashions

May 20, 2002

The Ireland-wide Verdict Report has revealed that young people, in particular, favor value-priced clothing from supermarkets according to the Belfast Telegraph. Up to 78 percent of 15-24 year-olds consider own-label fashion ranges as good, if not better, than international brands. And 90% say they would buy at as much, if not more, of their clothes in supermarkets.

Simon Soffe, Tesco Corporate Affairs, says clothing sales in its Northern Ireland stores have rocketed in the past year. Mr Soffe explains that Tesco is one of the stores at the frontlines of providing good value-for-money fashion, “Clothing prices are too high in the UK and we have known for some time that we can lower prices,” he says.

Tesco has three different clothing ranges, including its Value selection, which will run alongside its soon-to-be-launched Cherokee label.

Moderator Comment: Will this Northern Ireland fashion
trend make its way to this side of the Atlantic?

It already has and Target has been a prime beneficiary.
The chain is the master of cheap chic here in the U.S. [George
Anderson – Moderator

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