Tea Sales Are Hot

Discussion
May 21, 2003
George Anderson

By George Anderson


Tea sales are hot. I mean, they are steaming.


According to the Tea Council of the USA, dollar sales of tea grew from approximately $1 billion to $5.1 billion over the last decade.


The health benefits of tea drinking are credited by many for the category’s rise in popularity.


According to the Associated Press, “A recent study by researchers at Brigham and Women’s Hospital in Boston and Harvard medical School showed that tea, unlike coffee, boosts the body’s immune system to fight infection. It also showed blood cells from tea drinkers responded five times faster to germs than did those of coffee drinkers.”


Moderator’s Comment: What are your thoughts on the
business opportunities presented by the tea category?


Looking to differentiate from all the other coffee concepts
– open a tea room.


Tom Winters owner of Mrs. White’s Tea Room in Woodbury,
CT claims about 95 percent of his customers are women. [George
Anderson – Moderator
]

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