Target Creates Talent Pool for Others

By George Anderson
Target has become a target, of sorts. Other companies looking to copy Target’s success have gone head hunting for executives from the Minneapolis-based retailer.
Mike Peterson, a former vice president at Target’s department store division, told the Star Tribune, “Most companies today would kill to get a Target executive at any level. For the most part, any time a job opens anywhere, the first thing headhunters ask is, ‘Who’s available at Target?’ “
Today, reports the paper, Target alumni hold senior management positions at numerous direct and indirect competitors of the chain, including Wal-Mart, Best Buy, Staples and Toys R Us.
The more successful the company has become, the more valued its management team has become on the job market.
According to Mr. Peterson, “If you work in Target’s headquarters, you’re called all the time. The number of people who leave is infinitesimal [compared with] the number of people who could.”
Target has earned a reputation for identifying and developing talent within its ranks.
Another Target alumni, Allen Ditrich, said, “It’s a company that’s steeped in training and mentorship, and it gives its managers at every level a lot of decision-making authority. Not many retail companies do that anymore.”
Moderator’s Comment: Are Target executives more sought after for jobs than those at other companies? What makes it seemingly so successful at developing
talent?
The Star Tribune reports identified four senior Target executives that are thought to be potential CEO candidates at other retailers. They are company
president Greg Steinhafel; CFO Douglas Scovanner; Michael Francis, executive vice president in charge of marketing; and Bart Butzer, executive vice president of stores.
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George Anderson – Moderator
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15 Comments on "Target Creates Talent Pool for Others"
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This phenomena has been occurring nearly forever – P&G managers were highly sought after to put brand management into place at other manufacturers, Category Managers from HEB were often tabbed to introduce it to other retailers, Anheuser-Busch executives and Gallo managers were brought in to apply business planning skills to other “three tier” selling environments. As an industry, we look for those that have plowed the fields before and learned the lessons…and then ask them to do it in the new environment.
Kudos to Target for recognizing that it needed “differently profiled” people to compete against its competitors, and as a result of that success; they have become a resource for other retailers looking to glean some of that magic for themselves.
What can be done about it? Just build “bench strength” so that when the executive leaves, there is someone else prepared and ready to step up to the position.
Target is a great example of an organization which has good leadership, great internal communication and a good team. However, it is no different than Cisco was in the late ’90s, or GE, Best Buy, Disney, P&G, etc. — who are all leaders in their own right and have great organizations with a talented management pool. The key here is to recognize that there is no “secret sauce.” The sum of a well-led, focused team will always be greater than its parts. You can take some of these components away, and the team will continue, but the components may not have the same focus, drive or value in a different scenario. We often forget how important the captain of the ship is in creating the right sense of community, leading the organization in the right direction and growing its people. This was easy to see when Steve Jobs returned to Apple and the culture changed, the company’s focus changed and so did its success.
Generally, when someone is trained and mentored well to be a team member within a successful, supportive network, those skills and abilities will remain intact with that person to draw upon the remainder of his or her career. The true test of those abilities, however, comes when that person is placed in a less than desirable situation. The true measure of success is when a person can take those skills, problem solve, implement solutions, and show gains and improvement when no one else can. True talent should be sought out at the companies that are currently undergoing significant change (bankruptcy, for sale, in the process of merger/acquisition). That’s where the passionate visionaries are…just waiting to become a team at the company who can recognize this simple fact.
Easy time-saving shortcut for executive search: steal someone from a successful brand. The fit may be wrong, there may be better qualified alternatives, but who can be blamed for the mistake? It’s like years ago, when IT folks considering new computers were told, “Nobody ever got fired for buying IBM.” The number #1 lesson Target teaches (without stating it), “We treat people decently so they’re productive and they stay with us. Our policy is to be a preferred employer. Being preferred, we get can select the best and keep the best.” How many retailing firms have learned this lesson?
I happen to agree with Bernie… success is a great benchmark for any company and, having some interaction with the people identified, they not only would be great leaders elsewhere, but there are even more right behind them that continue to keep the company on the cutting edge.
Another reason that Target executives (and buyers, and DM’s and planners and…) are so desirable is that Target, for the most part, maintains a YOUNG, yet qualified, team…so many funny stories about salty dog vendors assuming that the guy or gal they greeted pre-meeting was an assistant, not their senior buyer (BAD vendor!). Many competing retailers are hoping to cure their good ol’ boy ills by drinking from Target’s fountain of youth!
The success of Target certainly makes their executives attractive as potential new members of a management team. In part, the Target executives’ success is due to the effort of specific individuals. In part, the success of Target is due to the system, process, and mix of individuals who have been and are continually trained. Hiring a few individuals away from that system will have an impact on their system but is not necessarily going to change their culture, system, process, and goals. On the other hand, hiring one person into a new system, process, and set of goals does not necessarily create an environment in which the new company can copy Target’s success, unless that person is given carte blanche to change the culture, processes, and system in the new company.
Success breeds success. Throughout history, companies who are good at training and mentoring their leadership serve as a “farm system” for many other companies. Other companies who have experienced the same phenomena are GE and Microsoft. It isn’t just that Target trains their leadership, it is also that the leadership is able to execute what they have learned. Target should be very proud that they are leading the way and if the program is so good, they aren’t concerned about the future talent, because there is always new talent in the wings.
From the store level to headquarters, everything at Target takes place using TEAM work. By emphasizing the importance of a team, and team efforts, nearly anything is possible. People perform at higher levels when they are encouraged and motivated. It is very unusual to hear negative comments within a Target store. Everything is about building the individual, and there is a constant desire to reward those who perform well in order to encourage the others, who may be performing at a mediocre level, to kick their game up a notch. Punishing those people does no one good; it simply frustrates us all. But somehow, when they see others being rewarded and recognized, they too want to succeed. Target is a great company.