Target Cast in Grinch Role

Nov 09, 2004
George Anderson

By George Anderson

The Salvation Army’s national community relations secretary, Major George Hood, said the charity may lose as much in $9 million in contributions this holiday season after being banned from setting up its red kettles outside Target’s stores.

The chain made the decision in September to prohibit the Salvation Army as part of its general policy of not allowing solicitations outside its stores. The group had been the exception to Target’s no solicitation rule up to that point.

“You don’t just ignore the loss of $9 million,’ Major Hood told the Bloomberg News service. “The red kettle with the bell ringer has become a Christmas icon.’

Moderator’s Comment: Will the continuing coverage of Target’s decision to not allow the Salvation Army to set up
its red kettles impact the public’s perception of the chain? If yes, will that show up in the company’s sales?

The Bloomberg report said that the world’s largest arts and crafts retailer, Michaels Stores, will allow the Salvation Army to set up its kettles
outside the chain’s stores for the first time. Michaels operates 250 stores.

George Anderson – Moderator

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