Target Buys Smith & Hawken
The 56-store Smith & Hawken retail store chain may have
failed as a division of The Scotts Company, but Target saw enough from the
brand’s gardening products and outdoor furniture to decide it wanted to keep
the brand alive and sell it in its own stores.
Last week, Target announced it had acquired Smith & Hawken’s
brand and other intellectual property from Scotts. The chain has been selling
Smith & Hawken decor, gardening products and outdoor furniture since 2006.
Gaining full control of the brand will allow Target to expand its offerings.
“We’re thrilled to own such an admired and iconic brand,” said Kathee Tesija,
Target’s executive vice president of merchandising.”We believe the Smith & Hawken
brand complements our existing portfolio of owned brands.”
Did the liquidation of the Smith & Hawken retail chain damage the brand and
will that have any effect on the sale of products in Target stores or on its website?
What do you expect Target to do with the Smith & Hawken brand now that
it owns it?
- Target takes on celebrity chef, buys Smith & Hawken – Reuters
- Target Acquires Smith & Hawken Brand From Scotts Miracle-Gro – Dow
Jones Newswires/The Wall Street Journal