Target Bulks Up with New Promotion
Target says its new “The Great Save” promotion
gives consumers all the benefits of bulk deals found at warehouse clubs without
the need for any membership fees.
“The Great Save is a way for Target to offer
our guests exceptional deals on everyday essentials — just in time for their
post-holiday stock-up — and a treasure-hunt experience with a variety of exciting
designer brands,” said Kathee Tesija, executive vice president of merchandising,
Target, in a press release. “This event is a fresh, innovative approach to
meeting our guests’ evolving needs and providing them with the opportunity
to save even more at Target.”
The promotion, which runs January 3 through February
21, is an attempt by the chain to build on the promise behind its “Expect More.
Pay Less.” tag line.
Consumers will be able to buy products across
a host of categories — from apparel, electronics, food, health and beauty
care, housewares and more — at substantial savings, according to the chain.
All items in the promotion will be located in a single “Great Save” location
inside the roughly 1,000 Target stores participating in the event. The chain
operates 1,740 stores in the U.S.
The chain is also making some of the items in
the promotion available for purchase online. Consumers can get more information
by going to Target.com/thegreatsaveevent.
Discussion Questions: Do you see
Great Save” event as anything more than the limited club pack approach that
others have taken when dealing with warehouse club competition? Do you see,
for example, any format changes either in existing stores or a new concept
as a result of this promotion?